On-line Advertising And Advertising and marketing
19 Jul 2018 06:23
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Most of Mr. Vaynerchuk's clients split their advertising and marketing dollars between social media and some mixture of television, radio and print, producing it difficult to divvy up credit (or blame). But in August last year, Mondelez International, a snack and food conglomerate spun out of Kraft Foods, began an experiment. It spent every single ad dollar for 1 brand, Nilla — these tiny vanilla wafers — on-line, and put VaynerMedia in charge of the account.
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